Research on the Drivers of Digital Transformation in Media Industry
https://doi.org/10.25206/2542-0488-2024-9-4-127-136
EDN: XMPGEV
Abstract
The article analyses the key factors that stimulate the digital transformation of media. The relevance of the theme is actual for the rapid development of technology and general digitalisation, for the importance of the media industry for society and the specifics of the media market. The purpose is to identify the drivers of digital transformation necessary for media adaptation to modern conditions. The research includes a literature review of existing studies, identification of the drivers of digital transformation of the media industry, assessment of the dependence of drivers and stakeholders, and classification of them.
About the Authors
A. M. Kilin
ITMO University
Russian Federation
Russian Federation
Kilin Alexander Mikhailovich, Student of the U4225 gr. of the Faculty of Technological Management and Innovations
AuthorID (RSCI): 1220682
Saint Petersburg
A. D. Kiselev
ITMO University
Russian Federation
Russian Federation
Kiselev Arkady Dmitrievich, Graduate Student of the Faculty of Technological Management and Innovations
Saint Petersburg
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Review
For citations:
Kilin A.M., Kiselev A.D. Research on the Drivers of Digital Transformation in Media Industry. Omsk Scientific Bulletin. Series Society. History. Modernity. 2024;9(4):127-136. (In Russ.) https://doi.org/10.25206/2542-0488-2024-9-4-127-136. EDN: XMPGEV
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