Digital transformation of business models of enterprises in the retail sector
https://doi.org/10.25206/2542-0488-2025-10-4-120-126
EDN: ZMKKRK
Abstract
The article demonstrates current issues of digital transformation of retail business models. The authors emphasize that digital technologies change business processes, opening up opportunities for optimization and efficiency improvement. Internal (optimization, innovation) and external (competition, consumer expectations, new technologies) factors influencing the transformation are analyzed. Moreover, the authors identify three stages of digital transformation such as adaptation, optimization, restructuring. The advantages of digital business models, such as automation, access to global markets and personalized offers, are substantiated. As a result, the article shows the importance of platform models, subscription services, cloud solutions and VR/AR technologies for the development of retail business in the context of digitalization.
About the Author
A. S. Gorda
V. I. Vernadsky Crimean Federal University
Russian Federation
Russian Federation
GORDA Alexander Sergeevich, Candidate of Economic Sciences, Associate Professor, Associate Professor of the Global Economy Department, Institute of Economics and Management
Republic of Crimea, Simferopol, Vernadskogo Ave., 4, 295007
AuthorID (RSCI): 827389
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Review
For citations:
Gorda A.S. Digital transformation of business models of enterprises in the retail sector. Omsk Scientific Bulletin. Series Society. History. Modernity. 2025;10(4):120-126. (In Russ.) https://doi.org/10.25206/2542-0488-2025-10-4-120-126. EDN: ZMKKRK
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